Why true competitive advantage now lies in the process

For years, underpad production followed a simple logic: maximize output, ensure continuity, and keep costs low. Quality was defined in minimal functional terms. The process was just a means to hit volume targets—not a value in itself.

That mindset no longer works. Today’s market demands volume with quality:

• Quality for the end user, in terms of absorbency, comfort, and reliability.
• Operational quality for the manufacturer, meaning efficiency, waste reduction, and intelligent resource use.

The real challenge in modern underpad production is this: delivering more with less—greater performance with less cellulose, less SAP, less polymer, all under tighter process control. That’s not just an economic advantage—it’s an environmental one, too: less material, less waste, less energy lost.

Coax-Technologies: When the Machine Builds the Process

This is where Coax-Technologies comes in—not by reinventing the product, but by transforming the process behind it.

Through targeted technologies and modular upgrades for underpad lines, Coax enables manufacturers to:

• Improve absorbent core formation with precise material distribution.
• Reduce waste with advanced systems for separating and reclaiming cellulose, SAP, and polymer.
• Adapt existing lines to new quality specifications or formats without halting production.
• Achieve consistent quality with fewer inputs and lower operational risk.

Quality as a System

In the past, performance was measured in kilograms per hour. Today, it’s measured in grams of raw material per sellable unit, in milliseconds of uptime, in absorbency per gram used. Quality is now a complex system: technical, industrial, and environmental.

And this is precisely where Coax adds value. Not through off-the-shelf solutions, but by delivering technology built around the real production process of each client. Because in underpad manufacturing—as across the hygiene sector—the true product is the process itself.