In the hygiene nonwoven industry, regional or national companies often find themselves facing off against global multinationals. These local players may not have the same scale, but they can offer something just as valuable: products with real, measurable benefits for end users.

To be chosen by retailers, distributors, pharmacies, and healthcare clients—such as hospitals and long-term care facilities—competitive price and reliable service are no longer enough. Local manufacturers must bring added value through recognizable product advantages.

That means:

• Higher absorbency in thinner products
• Improved comfort and usability
• Smarter material use with lower environmental impact

A clear example comes from the underpad segment. Some converters are now using advanced solutions that optimize the distribution of superabsorbent polymer (SAP)—replacing part of the cellulose without compromising performance.

One such innovation, developed by Coax-Technologies, delivers perfect SAP positioning within the core, ensuring high absorbency with lighter, thinner underpads. This improves user comfort and reduces storage space in both domestic and professional settings.

For regional producers, investing in this kind of core technology upgrade is more than a technical improvement—it’s a strategic move. It allows them to differentiate their product, improve their margins, and speak a clearer language of value to their customers.

📌 In a market where functionality and efficiency drive trust, smart innovation is the true competitive advantage.