After two years of unprecedented growth, the nonwovens market underwent a significant shift in 2021. In 2020 and early 2021, soaring demand for protective clothing, healthcare products, face masks, and disinfectant wipes led to a surge in investments, with numerous production lines installed worldwide. However, by the end of 2021, these investments slowed due to rising raw material costs, supply chain disruptions, and increasing energy expenses.

Despite these challenges, the industry remained optimistic, focusing on new product development, production line enhancements, and strategic partnerships. Growth continued in 2023 and 2024, driven not only by existing demand but also by increased consumption in markets with traditionally lower usage levels. This expansion helped sustain global production capacity and reinforced the sector’s resilience.

The strategic priorities for the industry now revolve around raw material management and the optimization of every unit of energy and water. The goal is to maximize the functionality of raw materials, reducing their overall use while enhancing performance. If materials work better, less is required, costs decrease, products become lighter, and their overall efficiency improves—leading to a stronger sustainability impact. This approach demonstrates that sustainability and profitability go hand in hand: reducing material consumption not only benefits the environment but also strengthens financial performance.

Companies like Joa, BW, P&G, Coax-Technologies, and KCC are moving in this direction. Consumers and the planet will thank them.