Industry trade shows like Idea and Index have long been seen as essential networking and sales events. However, traditional booths cannot match the depth of engagement, technical demonstrations, and tailored interactions that a well-organized open house can provide.

Beyond the trade show booth

Exhibiting at a trade show is costly, time-limited, and crowded with competitors. Visitors move from stand to stand, often without the opportunity to see technology in action or test it with their own materials. An open house, by contrast, offers:

• Live demonstrations with fully operational technology.
• Extended duration, allowing in-depth discussions without time pressure.
• Customer-specific testing, enabling visitors to evaluate performance using their own materials and requirements.

A trade show experience, one-on-one

An open house transforms a showroom into a personalized industry event, offering the same networking opportunities but with hands-on demonstrations. Instead of competing for attention at a crowded venue, companies can engage customers directly, ensuring they experience the full capabilities of the technology.

This applies to the entire industry

This approach is relevant for all players in nonwoven machinery, including Andritz, Diatec, Voith, Fameccanica, Coax-technologies, GDM, Zuiko, Joa, Barry-Wehmiller, CCS, and many others.

Investing in a continuous showroom

Rather than spending resources on a temporary trade show stand, manufacturers should maintain a permanent showroom where potential customers can visit at any time. This model allows for:

• More meaningful, customer-focused interactions.
• Lower costs for visitors, as the company covers travel and accommodations.
• A controlled environment where technology is always presented at its best.

In a world where decision-making is increasingly data-driven and practical, an open house is more than an alternative to trade shows—it is a superior approach to showcasing innovation.